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On a Journey … Chasing Better!

The Current Edition of the Weekly Crazy Newsletter

Trying Weekly to Navigate the Crazy World of Marketing and Advertising.

Leaders aren’t born. They are built — through adversity, wisdom, and the influence of great coaches.

Coach Built is a series dedicated to uncovering the leadership DNA of legendary coaches — the habits, philosophies, and defining moments that shaped them, and the lessons they leave behind for today’s entrepreneurs, team builders, and high-performers.


CoachBuilt

Logo for CoachBuilt featuring stylized hands holding a heart with two small figures above it, with the word "COACHBUILT" in bold white letters on a dark blue background.

Patti Gasso

A graphic promoting a blog article about Gregg Popovich and the San Antonio Spurs' basketball championships, with images of Popovich, championship medals, and medals from various years.

Gregg Popovich

A promotional graphic for a blog article about a basketball team winning a championship, featuring team members holding trophies and wearing championship shirts, with logos and text on a blue and white background.

Five NBA titles, three Coach-of-Year awards—and a reputation for being cranky. Look closer and you’ll find Gregg Popovich’s real edge: radical empathy paired with unfiltered honesty. Here’s how “Coach Pop” turns caring into championships.

Read More About Pop …

OKC Thunder

The Oklahoma City Thunder are your 2025 NBA Champions. - We’ve seen it across every sport: stacked teams falling short. Why? Because championship DNA runs deeper than skills—it runs through culture.

Read More About The Thunder Culture…

University of Oklahoma Softball Coach - widely hailed as the "greatest to ever do it" in college softball, has transformed the Oklahoma Sooners into a dominant force, achieving unparalleled success and cementing her legacy as a pioneer in women's sports.

Read More About Coach Gasso…

Dabo Swinney

Clemson University Head Football Coach - If you had to sum him up in just four words, what would you choose? Here are mine: Enthusiastic. Passionate. Leader. Faithful. What are yours? Stick around—there’s more to come.

Read More About Dabo …

Few coaches have left a legacy as distinct and impactful as the late Mike Leach. Known for his Air Raid offense and offbeat interviews, Leach wasn’t just a football coach—he was a cultural phenomenon, a strategic innovator, and a masterclass in authentic leadership.

Read More about Coach Leach…

Mike Leach

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